New Rules For Internet Advertising

from the visit-briefly-and-then-go-away dept

Wired Magazine is running a list of five new rules for internet advertising based on the "success" of pop-up ads. Since the ads only work when they're intrusive, and you don't want to show too many of them or you'll piss off the visitor enough not to come back, the new "rules" basically say content sites should focus on having people come in quickly (just long enough to get a pop up ad) and then have them go away. People who stick around a site (according to the article) are simply "freeloaders". Thus, online communities and stickiness are now bad. I reread the article to check to see if it's a parody, but I'm guessing it's not. I still stand by my assertion that any business model that requires you to annoy your users tends to be a bad business model, long term.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Anonymous Coward, 24 May 2002 @ 12:56pm

    No Subject Given

    Thanks for pointing this out. I'll make sure I stop taking advantage of Wired.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: Copying Is Not Theft
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.