New Rules For Internet Advertising

from the visit-briefly-and-then-go-away dept

Wired Magazine is running a list of five new rules for internet advertising based on the "success" of pop-up ads. Since the ads only work when they're intrusive, and you don't want to show too many of them or you'll piss off the visitor enough not to come back, the new "rules" basically say content sites should focus on having people come in quickly (just long enough to get a pop up ad) and then have them go away. People who stick around a site (according to the article) are simply "freeloaders". Thus, online communities and stickiness are now bad. I reread the article to check to see if it's a parody, but I'm guessing it's not. I still stand by my assertion that any business model that requires you to annoy your users tends to be a bad business model, long term.

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  1. icon
    Mike (profile), 24 May 2002 @ 1:19pm

    Re: Captialists blow

    I have no problem with capitalists. I do have a problem, however, with capitalists who can only think in the short term and who seem to go under the incredibly mistaken assumption that you should charge for everything.

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