New Rules For Internet Advertising

from the visit-briefly-and-then-go-away dept

Wired Magazine is running a list of five new rules for internet advertising based on the "success" of pop-up ads. Since the ads only work when they're intrusive, and you don't want to show too many of them or you'll piss off the visitor enough not to come back, the new "rules" basically say content sites should focus on having people come in quickly (just long enough to get a pop up ad) and then have them go away. People who stick around a site (according to the article) are simply "freeloaders". Thus, online communities and stickiness are now bad. I reread the article to check to see if it's a parody, but I'm guessing it's not. I still stand by my assertion that any business model that requires you to annoy your users tends to be a bad business model, long term.

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  1. identicon
    False Prophet, 24 May 2002 @ 1:14pm

    Captialists blow

    No...advdertising won't destroy the internet... What was once a free community is now torn asunder by these goofballs who need to screw up a perfectly good information exchange so that they can make a buck. What a great lot of limited, small-minded "men"...

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