Vivendi Selling Actual MP3 Online

from the oh-my... dept

Could it be? A major label is actually trying to sell a real MP3 online. In a surprising move, Vivendi and Maverick Records are going to try selling a single for $0.99. This is an actual MP3 with no copy protection. They're hoping that selling the single for a low price will entice some buyers - but more importantly that it will build up demand for the actual album when it comes out. I'm surprised, but I think it's great that a major label is actually experimenting with MP3s and new business models. Though, I tend to agree with the guy quoted in the article saying that it would be even better if they simply gave away the MP3 to see if it drove up sales.
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  1. identicon
    acb, 24 May 2002 @ 1:03am

    Power struggle?

    I suspect this may be part of some internal powerplay between hardliners (the Universal Music Group, still run by Bronfman and Co., and pushing aggressively for copy-restricted pseudo-CDs) and moderates in Vivendi's new technology division (i.e., mp3.com/emusic.com).

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