by Mike Masnick

Best Buy Selling Their Own Computers

from the tried-and-failed-before dept

Best Buy has quietly started to follow a strategy that many of its competitors have tried without any hint of success before: they're selling their own brand of computers. There are a number of problems with this idea, but Best Buy doesn't seem to care. I think they're being incredibly stupid in trying to launch an entirely new "brand" for the computers called "vpr Matrix". If they just labeled them as Best Buy computers they wouldn't have such an branding problem. But, now, no one knows what a vpr Matrix computer is - and are willing to spend more on a known brand. They also risk pissing off companies like HP, Compaq and Sony who all sell through Best Buy.

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  1. identicon
    Bob, 7 Aug 2002 @ 8:17am

    Re: vpr matrix

    They also removed the Sound Blaster Live 5.1 except in the top end model. Buy the low end models & spend the money on a Nvidia TI4400 ($50 rebate this week), and an Audigy Sound Card. I also have the TI4200, buy the TI4400. Believe me, it's worth it. That's what I'm running on the 2020 along with Logitech Z560 speakers, WOW!!! Replace your keyboard & mouse as well. Don't like the new ones either. They also raised the 226R by $50, what's with that? It was $1049. Oh well, that will change again, hopefully down. I would like to find another 2020.

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