by Mike Masnick

Best Buy Selling Their Own Computers

from the tried-and-failed-before dept

Best Buy has quietly started to follow a strategy that many of its competitors have tried without any hint of success before: they're selling their own brand of computers. There are a number of problems with this idea, but Best Buy doesn't seem to care. I think they're being incredibly stupid in trying to launch an entirely new "brand" for the computers called "vpr Matrix". If they just labeled them as Best Buy computers they wouldn't have such an branding problem. But, now, no one knows what a vpr Matrix computer is - and are willing to spend more on a known brand. They also risk pissing off companies like HP, Compaq and Sony who all sell through Best Buy.

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    Brian, 1 Aug 2002 @ 1:21am

    vpr matrix

    I do work at Best Buy, so forgive me if I sound a little brainwashed, but we seem to have no problem selling the vpr's. My store can't keep them in stock. Even though most consumers have never heard of them, when comparing spec for spec, the are a pretty good value. They have the fastest, most reliable hard drives (server grade) on the market for a retail, pre-built machine. And the new line has on-board RAID controllers. While your average consumer will not know what RAID is, your heavy user, small business owner, or computer geek can appreciate the benefits of this feature. And as for pissing off the other vendors, that doesn't seem to have happened. No one has pulled their computers out of our stores. It's all about choice! If a customer is comfortable with a certain brand that's what they are going to buy. But for the customer who is not brand loyal, they now have more options to choose from. As a side note, we service fewer vpr's than any other brand. It seems as vpr has backed up the R part of their name, by being more reliable than their neighbors sitting on the shelves at Best Buy.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: Copying Is Not Theft
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.