by Mike Masnick

Best Buy Selling Their Own Computers

from the tried-and-failed-before dept

Best Buy has quietly started to follow a strategy that many of its competitors have tried without any hint of success before: they're selling their own brand of computers. There are a number of problems with this idea, but Best Buy doesn't seem to care. I think they're being incredibly stupid in trying to launch an entirely new "brand" for the computers called "vpr Matrix". If they just labeled them as Best Buy computers they wouldn't have such an branding problem. But, now, no one knows what a vpr Matrix computer is - and are willing to spend more on a known brand. They also risk pissing off companies like HP, Compaq and Sony who all sell through Best Buy.

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  1. identicon
    GMD, 23 Jul 2002 @ 10:26pm

    which motherboards & chipsets used in vpr Matrix ?

    Does anyone know which motherboard manufacturers and chipsets are used for the Best Buy vpr Matrix PCs? (i.e. ASUS, Abit, Intel, etc. and i850, i860, i845, etc.) Particularly for the current models.

    I need a new PC to run the Matrox .x100 video editing board and it is picky about the motherboard's compatibility and the vpr Matrix is cheaper and more convenient than building with parts ordered separately. If it is a VIA chipset, I won't touch them (PCI bandwidth problems).
    Thanks for any info.

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