Computers

by Mike Masnick




Best Buy Selling Their Own Computers

from the tried-and-failed-before dept

Best Buy has quietly started to follow a strategy that many of its competitors have tried without any hint of success before: they're selling their own brand of computers. There are a number of problems with this idea, but Best Buy doesn't seem to care. I think they're being incredibly stupid in trying to launch an entirely new "brand" for the computers called "vpr Matrix". If they just labeled them as Best Buy computers they wouldn't have such an branding problem. But, now, no one knows what a vpr Matrix computer is - and are willing to spend more on a known brand. They also risk pissing off companies like HP, Compaq and Sony who all sell through Best Buy.

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  1. identicon
    Willie, 20 Jul 2002 @ 5:17am

    Re: VPR Matrix 2250 (open-box purchase)

    You are better off getting a new version of WinXP. Get it Professional Edition OEM (keep it cheap). I am a tech at Best Buy, so I know about this. Don't get me wrong, I love the old VPRs to death but they are set up on a FAT32, and there is no choice on which way you want to go when you have the VPR Matrix REcovery CD's.

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