Computers

by Mike Masnick




Best Buy Selling Their Own Computers

from the tried-and-failed-before dept

Best Buy has quietly started to follow a strategy that many of its competitors have tried without any hint of success before: they're selling their own brand of computers. There are a number of problems with this idea, but Best Buy doesn't seem to care. I think they're being incredibly stupid in trying to launch an entirely new "brand" for the computers called "vpr Matrix". If they just labeled them as Best Buy computers they wouldn't have such an branding problem. But, now, no one knows what a vpr Matrix computer is - and are willing to spend more on a known brand. They also risk pissing off companies like HP, Compaq and Sony who all sell through Best Buy.

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  1. identicon
    Rick Williams, 13 Mar 2002 @ 6:33am

    Re: VPR Matrix

    I checked with BB and their sales were overwhelming and then completely sold out of the product and took everything off their web site so as not to have a back log of orders.

    They are reviewing their marketing on the product and I would expect them to have product available soon.

    The mix of power, quality, and price seems to have resonated with many customers, especially the higher end folks on a budget.

    It will be interesting to see if they have continued success.

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