Computers

by Mike Masnick




Best Buy Selling Their Own Computers

from the tried-and-failed-before dept

Best Buy has quietly started to follow a strategy that many of its competitors have tried without any hint of success before: they're selling their own brand of computers. There are a number of problems with this idea, but Best Buy doesn't seem to care. I think they're being incredibly stupid in trying to launch an entirely new "brand" for the computers called "vpr Matrix". If they just labeled them as Best Buy computers they wouldn't have such an branding problem. But, now, no one knows what a vpr Matrix computer is - and are willing to spend more on a known brand. They also risk pissing off companies like HP, Compaq and Sony who all sell through Best Buy.

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  1. identicon
    Miguel, 29 May 2002 @ 10:09am

    Re: Best Buy owns about 15 other companies as well

    I recently bought a model 1820 VPR. It is a P4 1.8, 512 mb ram, 80 gig HD, DVD, CD-RW, 32mb graphics card. It works perfectly. I just need to get used to Windows XP. After Best Buy gave me a $100 gift card and 10% off, my net cost was $710. Compared to Dell, Compaq, Gateway, and even the house brands of Comp USA and Micro Center, this was the best deal around.

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