by Mike Masnick

Best Buy Selling Their Own Computers

from the tried-and-failed-before dept

Best Buy has quietly started to follow a strategy that many of its competitors have tried without any hint of success before: they're selling their own brand of computers. There are a number of problems with this idea, but Best Buy doesn't seem to care. I think they're being incredibly stupid in trying to launch an entirely new "brand" for the computers called "vpr Matrix". If they just labeled them as Best Buy computers they wouldn't have such an branding problem. But, now, no one knows what a vpr Matrix computer is - and are willing to spend more on a known brand. They also risk pissing off companies like HP, Compaq and Sony who all sell through Best Buy.

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  1. identicon
    Joe Shopper, 11 Apr 2002 @ 6:50am

    vpr Matrix

    I hear you on your point of view, however... Best Buy can do whatever they want, and it does not matter who they piss off. They are the worlds largest Electronics Retailer. So if they wanna take a run at making thier own computers, they would be the best one's to watch do it.

    Have you taken a look at the vpr's though? They are actually a lot better quality then most other products on the market. Not a bad deal at all either, in most cases they are cheaper in price. Check them out, best buy might have just found something. If they did, BUY THIER STOCK. BUY THIER STOCK!

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