by Mike Masnick

Best Buy Selling Their Own Computers

from the tried-and-failed-before dept

Best Buy has quietly started to follow a strategy that many of its competitors have tried without any hint of success before: they're selling their own brand of computers. There are a number of problems with this idea, but Best Buy doesn't seem to care. I think they're being incredibly stupid in trying to launch an entirely new "brand" for the computers called "vpr Matrix". If they just labeled them as Best Buy computers they wouldn't have such an branding problem. But, now, no one knows what a vpr Matrix computer is - and are willing to spend more on a known brand. They also risk pissing off companies like HP, Compaq and Sony who all sell through Best Buy.

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  1. identicon
    Ronald Cotner, 15 Jun 2005 @ 6:37am

    Re: VPR Matrix

    i bought my VRP matrix 2020 computer 3 years ago
    and i also bought one for my son in law, it has been a very good system. the only problem i have ever had was errors on it to cause my CDRW to quit working, but it works fine now. and in my opinion it should be amung the best systems on the market. it's fast, maybe not as fast as some systems but i am satisfied with my computer 100%.
    however! i do wish the processors could be upgraded, but with these system boards in order to upgrade; the system board has to be changed.
    if the boards were upgradable you could probably sell more of them. most people want a computer they can upgrade.
    best regards, Ron

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