by Mike Masnick

Best Buy Selling Their Own Computers

from the tried-and-failed-before dept

Best Buy has quietly started to follow a strategy that many of its competitors have tried without any hint of success before: they're selling their own brand of computers. There are a number of problems with this idea, but Best Buy doesn't seem to care. I think they're being incredibly stupid in trying to launch an entirely new "brand" for the computers called "vpr Matrix". If they just labeled them as Best Buy computers they wouldn't have such an branding problem. But, now, no one knows what a vpr Matrix computer is - and are willing to spend more on a known brand. They also risk pissing off companies like HP, Compaq and Sony who all sell through Best Buy.

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  1. identicon
    Gnetcom, 22 May 2005 @ 8:11am

    VPR Matrix 200A5

    After reviewing everyones comments regarding BB and the VPR Matrix, I feel it is time I put my two cents worth. I have had a VPR for almost two years and it runs flawlessly. Companies that are well known and sell through BB are not going to complain, if you look at there sales (Dollar amounts) you would see why. If BB is or is helping another business get off there feet, this is a good thing. More large american companies should follow suit. My only gripe is I have installed Windows 2003 enterprise and can not get the Ethernet card to work. Thanks BB and keep on selling.

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