Computers

by Mike Masnick




Best Buy Selling Their Own Computers

from the tried-and-failed-before dept

Best Buy has quietly started to follow a strategy that many of its competitors have tried without any hint of success before: they're selling their own brand of computers. There are a number of problems with this idea, but Best Buy doesn't seem to care. I think they're being incredibly stupid in trying to launch an entirely new "brand" for the computers called "vpr Matrix". If they just labeled them as Best Buy computers they wouldn't have such an branding problem. But, now, no one knows what a vpr Matrix computer is - and are willing to spend more on a known brand. They also risk pissing off companies like HP, Compaq and Sony who all sell through Best Buy.

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  1. identicon
    dave, 30 Mar 2002 @ 8:21pm

    Re: Best Buy VPR Matrix computer

    Unfortunately, I work for bestbuy. I hate retail. Personally i never ever buy anything retail. But the VPR Matrix I have had my hands in and seen... and frankly i can't build one much cheaper even if i pirate the OS. we have a 1.6P4, 256 DDR, on an good intel motherboard and a case for $850... and there is no way to justify buying a dell of a gaetway or compaq... the quality of components in the matrix is bar none for the bucks. I would buy one if they dealt in AMD processors.

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