Where Does The Aeron Chair Fit Into The History Of Dot Coms?

from the what-to-expect-from-a-dot-com-failure dept

What's the first thing you should look for in the offices of a failed (or failing) dot com? Maybe you should see how many Aeron chairs they have. A somewhat obsessed "expert" has determined that any company that has more than 10 Aeron chairs falls into the stupid pile. These chairs retail for something around $700 and seem to be the classic symbol of dot com excess. A friend of mine recently was telling me about a somewhat new (but fairly well hyped) San Francisco startup that he says hasn't figured out that it's not 1998 any more. Part of the proof? Everyone there has an Aeron chair.

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  1. identicon
    Ed, 7 Aug 2001 @ 10:53am

    Another followup

    It's mentioned in the article that Aeron chairs are still fetching a lot of money at dead dot com auctions. If that's the case, even at 50 cents on the dollar, then they are arguably some of the better investments that the dot coms made.

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