Building Businesses For The Laziness Factor
from the someday-someone-will-get-it-right dept
An amusing column complaining about Kozmo going out of business because it actually was useful in ordering a late night snack when you didn't feel like going out. The writer's point is that there's a business somewhere in catering to the "laziness factor", but Kozmo made a mistake in expanding beyond densely populated areas like Manhattan and San Francisco. He points out that Amazon expanded into products it didn't know enough about, and Kozmo expanded into territories it didn't know enough about (urban sprawl - which makes them less efficient). Of course, Pink Dot (now PDQuick) who Kozmo was trying to merge with was fairly successful in offering a similar service in the urban sprawl of Los Angeles for a while. My own theory is that Kozmo went out of business because they thought they were a dot com, instead of a convenience store on wheels, which caused them to do stupid things.