Fears About Online Ad Spending Unfounded

from the they'll-do-just-fine dept

After all the horror stories about dot coms no longer spending $200 million on online ad spending, people began to knock down companies like Yahoo! and Doubleclick that rely on ad money to survive. This article suggests there's nothing to fear. Basically, it says the days of the stupid dot com spending $200 million are over, but more mature (and realistic) companies are still buying more and more ads. So, overall online ad spending is up. In fact, since more realistic companies are getting involved, they're negotiating good deals that make the ad expenditures worth it - suggesting they'll continue to buy ads.
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