Twitch Finally Gets Around To Letting Banned Streamers Know Why They Were Banned
from the victory! dept
We’ve covered Twitch’s no good, very bad time for many months now, which should give you an indication just how bad this time has been. If you need a brief background, the major points of contention have been the Amazon-owned company having a laughably one-sided approach to DMCA takedowns of content, its complete inept method for temp-banning its own creative community over copyright claims, and its totally vague approach to banning creators over various rule-breaking when it comes to Twitch’s indecipherable guidelines and the capricious manner in which it applies them.
While all of it is frankly bad, the lowest hanging fruit in all of this has always been the lack of communication Twitch has offered its own creative community when it comes to bans, copyright issues, or guidelines. For instance, Twitch, at first, would just disappear content, with little or no notice to the streamer who authored it. When it has given any notice to creators, that notice has traditionally been so devoid of any details so as to be entirely useless. Which I suppose is why the recent announcement by Twitch that it will finally tell streamers who have been hit with a copyright takedown what that infringing content is… is good?
The days of Twitch mysteriously suspending popular streamers are coming to an end. The Amazon-owned streaming platform announced yesterday that it will now actually tell streamers who get temporarily banned why they’ve been punished. It only took 10 years, folks.
“As of today, enforcement notifications sent to suspended users will include the name of the content and the date of the violation to ensure they have better clarity about what content is being actioned on,” Twitch Support wrote on Twitter. Based on a sample screenshot, these new explanations will include what the streamer did that violated Twitch’s Terms of Service or Community Guidelines and which stream it happened on.
So, again, this is a good thing, except, as the opening Kotaku graf hints, this announcement also highlights the absurdity of Twitch not having been doing this the entire time. And this should really also callout the minimalist nature of the “infringement” in question, which oftentimes involves video game audio assets that are part of a Twitch stream, or background music and whatnot. In other words, the need for this level of detail, though definitely crucial, also should let you know that these streamers aren’t trying to infringe copyright. If they were, there wouldn’t be so much confusion over why they were being banned or having their content taken down.
All of this certainly isn’t lost on the very community Twitch is now trying to placate.
Twitch was founded back in 2011 and later acquired by Amazon in 2014 for nearly $1 billion. It’s a big business, but only because of the content put there by others. Telling creators why they’ve been occasionally locked out of what is for some a defacto job is the least Twitch could do, though still far from what a lot of users would ideally like. Even now Twitch Support’s announcement tweet for the ban explanations is littered with complaints about the lack of transparency and communication around things like the appeals process.
In other words, now that Twitch has gotten things to where they probably should have been at the jump, the real work to win back its community begins.