Nintendo Hates You And The Company Most Certainly Does Not Want You To Co-Stream 'Nintendo Direct'
from the direct-as-in-direct dept
If you’re a fan of gaming giant Nintendo, you really should know by now that Nintendo hates you. More specifically, when Nintendo is presented with a choice to either allow its rabid fans to express their fandom in new and interesting ways or attempt to exert iron-fisted control over every last thing, the company will always, always, always choose control. From taking down fan-games, DMCAing let’s plays and much-loved video game music from its properties, or shutting down fan-projects for fiction or movies, the company behaves as though it just can’t help itself. To be clear, Nintendo is typically within its rights in taking these actions, but it doesn’t have to. This is a choice, not a necessity.
And now, on the cusp of this year’s Nintendo Direct, the company’s E3 presentation that serves essentially as one giant commercial for what’s coming out from Nintendo in the near future, the company has put out a statement in Japan insisting that nobody co-stream the event.
Leading up to the event, the Kyoto-based game company has issued a request on its Japanese Twitter account: Do not co-stream our presentation.
“Please refrain from mirroring Nintendo Direct footage and sound during the Nintendo Direct livestream,” the tweet reads. Nintendo will allow simultaneous viewing (reactions, basically) without mirroring—and thus, without streaming sound or footage.
Nobody seems to be sure if this applies in other countries, such as America, as well. Even if this is limited to just Japan, or perhaps especially if this is limited to just Japan, this makes little sense. The very idea behind big productions like Nintendo Direct is to generate massive amounts of interest in future Nintendo projects. Why in the actual hell would the company not want that production disseminated as far and wide as possible? Why limit the avenues by which people can watch what is essentially a commercialized hype-video for its own products?
This is something akin to when companies have on occasion DMCA’d their own commercials on sites like YouTube, except those are typically done in error. I guess some should take this as a sign that maybe Nintendo doesn’t actually want you to watch Nintendo Direct this year.