Activision Tries To Bury Cover Art For New CoD Game Via Copyright Threat…So Let's All Look At It Together, Shall We?

from the ready-fire-aim dept

Of all the dumb ways that the DMCA process has been misused in the very recent past, one of the most frustratingly stupid certainly has to be certain interests using it to try to bottle up leaks. From Nintendo to Universal to Marvel, among others, each and every time some content, often times unfinished, gets leaked onto the internet, the lawyers fire off a bunch of DMCA notices to try to get the content taken down. And each and every time, the whole thing backfires completely and instead this leaked content gets Streisanded into the public consciousness.

It’s with that in mind that we can all take a look at some art for the next unannounced Call of Duty game, entitled Warzone.

What is that image for and where does it come from, you ask? Well, according to a Reddit post from a few days ago, which has since been deleted, it’s the cover art for Activision’s new CoD game. In that original Reddit thread, a whole bunch of folks seemed to think that the uploader had created fake game art, which occasionally happens. Instead, Activision, in an attempt to stifle this leak to control its own messaging, confirmed the authenticity of the leak by issuing a copyright threat, thereby propelling interest in the image itself.

One Redditor says they received a notice from “Activision/Call of Duty” that this was a “copyrighted image containing key artwork for an upcoming video game Call of Duty: Warzone.”

This is all relatively solid indication that the Warzone name is real, and refers to battle royale. Ghost’s appearance in the image ties it closely to Modern Warfare, and the fact that a ‘classified’ option has joined that game’s main menu suggests it will be available inside Call of Duty proper.

And, so, instead of one Reddit thread that half the readers distrust, Activision has created for itself dozens of internet articles about the image, the forthcoming game, and its own actions in trying to copyright a leak to hell. Meanwhile, as you can see above, the image the company attempted to nuke from the internet is still very, very much available.

Maybe someone needs to create Call of Duty: Modern Internet Warfare?

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Companies: activision, reddit

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Comments on “Activision Tries To Bury Cover Art For New CoD Game Via Copyright Threat…So Let's All Look At It Together, Shall We?”

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RIchZ (profile) says:

Are you sure they're trying to take it down?

An alternative view might be that the now-smirking Activision marketers and attorneys really know how to get free publicity/advertising. Send one ineffective little takedown, and the whole Internet goes berserk over your unreleased new game.
🙂

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That One Guy (profile) says:

Re: Are you sure they're trying to take it down?

That was my first thought too, that they deliberately gamed things and gave themselves free publicity by sending a bogus DMCA claim(it’s not like there’s any penalty for doing so, so…), though it is also entirely believable that their legal team is just so trigger happy that they saw the image and immediately tried to legitimately take it down because they own it and that means they get full control over all uses of it damnit.

Actileaking PR Team says:

Re: Are you sure they're trying to take it down?

The question would be, if the leak was a leak in the first place.

As in, Activison "leaks" the image, people are sceptical, Activison issues DMCA takedown notice.

Or the DMCA tdn was planed from the beginning, like a planed streisand effect if you will.

Not to forget people work hard this days to make ads not look like ads, and Activison just releasing the picture would have been rather clear advertisement.

And generaly make people believe you don’t want them to have it, makes them want it more, force it on people and they will resist it cough Cortana cough.

Anonymous Coward says:

Re: Re: Are you sure they're trying to take it down?

After all…Activision just got an entire free ad article on TD. Given their history, this isn’t really giving them any bad publicity… only good publicity. They’ve been equated with Nintendo, had their image shared with a bunch of eyeballs, and even had the game features explained to a potential audience. All for free.

The alternative? All of us not knowing or caring about the latest CoD update.

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Anonymous Coward says:

Re: I dunno...

Meanwhile techdirt won’t discuss the doc dump by an ex Google employee. A doc dump we know to be authentic due to Google’s aggressive actions. However, every corporate abuse is desired of the left and hated of the left…

…whichever is convenient to the moment, for they are unfit for any position of command at all, being beasts of desire, worse than animals.

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Agammamon says:

Re: Re: I dunno...

Why would it be Techdirt’s responsibility to discuss this doc dump?

What makes you think they’re not working on an article – a doc dump takes time to sift through. Just putting out a post that says ‘hey, someone leaked a whole bunch of docs purported to be from Google’ isn’t really worth getting upset about because its absent.

Why haven’t you written up that article and maybe shipped it to Techdirt as a contributor? If its that important . . .

Or are you like people who say that ‘someone should make this change’ in Wikipedia article discussions – ignoring the fact that anyone can make that change, including you.

How do we know what you consider ‘aggressive actions’ by Google are any such thing?

How do we know there’s anything to discuss? Aggressive actions could just be them trying to contain trade secrets.

I’m being serious here. I didn’t know there was a ‘doc dump’. I don’t know what is in those docs. You seem to know what’s going on – or else you wouldn’t be so certain that this is a newsworthy thing, let alone Techdirt’s, uh, idiom. So why aren’t you telling people what is in those documents that you’ve already reviewed?

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Bill Gates Conspiracy Theory says:

Re: Re: Re:3 Gotta be organic brain damage

You are correct. I am a dumb fuck I especially like when my fucks act like AI robots, and their tits beat my face, as if I am just a milktoy.

You, on other hand (heiheiheihei) are probably rosy palmed right now, wishing you had a non-rabbinical role in conversation subversion.

Truly, lol. We all Know that MiT does not let you geniuses jerk off in your offices(as you would have it), because you are under intense surveillance, much like John Nash was, before his unfortunate diagnoses.

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