Piracy Killing Hollywood So Bad That Disney Made More Money In 2016 Than Any Studio Ever
from the must-be-because-of-the-mickey-mouse-copyright dept
Remember, to hear the MPAA tell it, piracy is really killing the movie industry. It’s been whining about piracy for basically my entire lifetime, and constantly predicting its own demise if “something” is not done. And, despite the fact that Congress has repeatedly obliged Hollywood in ratcheting up copyright anti-piracy laws and despite the fact that the MPAA has been clearly wrong repeatedly (such that the new technologies it feared actually helped expand Hollywood’s business), the studios continue to push for awful changes to copyright law, citing the horrors of piracy.
Today, The Walt Disney Studios will become the first studio ever to reach the $7 billion threshold at the global box office, setting a new industry record. With a powerful $290 million global debut for Rogue One: A Star Wars Story, Disney’s year-to-date grosses are $6,988.3 million from Jan. 1 through Dec. 18, 2016, including $2,700.4 million domestically, also an industry record, and $4,287.9 million internationally, a Disney record.
These phenomenal box office results are driven by films from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, and Lucasfilm, representing the first time that all five of these world-class brands have released films in the same calendar year.
“This historic achievement is possible because all of our film studios are bringing their absolute best to the table, telling great stories of all kinds that resonate with audiences across borders, gender, and generations,” said Alan Horn, Chairman, The Walt Disney Studios. “These films work because each one has not only something for everyone, but everything for someone. It’s our honor to be able to create these experiences for audiences, and we’re thankful to them for continuing to come out to the theater with us.
Indeed. Making great movies and making them accessible for people to watch is a great business strategy. Freaking out about a small group of people seeing infringing copies of the movie? Perhaps not so much. Either way, it’s amusing to see how the studio’s own PR drastically undermines the doom and gloom stories from the MPAA and Hollywood’s other lobbyists about how dire the situation is. Maybe copyright infringement isn’t such a big problem when you actually focus on making a quality product that people want.