NFL Teams Enjoy Giving NFL's Social Media Policy A Giant, Hilarious Middle Finger, Using Toys
from the sorry-not-sorry dept
You’ll recall that we recently commented on the NFL’s new dumb social media policy for its member teams, which outlines how much video content a team can push out as kickoff approaches (less than before), what type of video content from games teams can produce and distribute on their own (basically none), and the size of the fines if teams violate this policy (huuuuuge). The NFL has insisted elsewhere that this one-size-fits-all marketing approach has zilch to do with its precipitous ratings decline, although few believe it on this point. And, even as news of the policy has been released, the NFL itself has been inclined to push out as much of this very same content itself, centralizing its social media media control.
So, if you’re an NFL team that doesn’t like the new policy and wants to make its fans aware of how silly it is in the most hilarious way possible, what do you do? Well, if you’re the Cleveland Browns and the Philadelphia Eagles, you push out Twitter updates to your followers that depict game highlights using plastic figurines. Here is how the Browns alerted their fans that their team had scored a touchdown.
And here is how the Eagles notified their Twitter followers of an in-game interception.
— Philadelphia Eagles (@Eagles) October 16, 2016
One wonders exactly how quickly the NFL’s policy will be updated to include fines for snarkily shitting on that same policy. I imagine it will come quickly, because the NFL has not shown a propensity for having a sense of humor. Meanwhile, this should highlight exactly why the policy is so silly. Here we have creative, snarky, funny social media folks at these NFL teams whose talents are being wasted due to a top-down marketing approach from a league office that is overseeing the first ratings decline for the NFL in decades.
How in the world does that make any sense?