Kickstarter Still Setting Records Despite Everyone Wanting Everything For Free
from the cha-ching dept
When it comes to old notions that are used to stave off the need to embrace new business models in the digital age, nothing is more annoying than the whole “the masses just want everything for free” myth. That belief is snappy, punchy, and as simple to understand as it is completely and demonstrably wrong. But for a certain segment of the population, typically older generations of the kind that pine for the good old days when America was all apple pie and tasteful cartoons, the myth persists. Now, however, the myth is old. Old enough that it’s begun to lose its flavor, like a piece of gum that you’ve been chewing on since Metallica shut down Napster. The new flavor is every digital success story that proves the myth wrong. Kickstarter happens to be my favorite example of this. What’s remarkable about Kickstarter is that it’s over half a decade old and, despite some still embracing the old myths, it’s somehow still setting records in raising money for content producers.
Shenmue 3 isn’t only the fastest game to raise a million dollars on Kickstarter, it’s also the fastest game to raise two million dollars. The project was announced last night at Sony’s E3 press conference. It’s the follow-up the Shenmue 2, which was released fourteen years ago.
Were you to believe the legacy content producers, who insist the public are free-loading internet anarchists hell-bent on ruining everything and everyone, this shouldn’t even be possible. The fact that records for raising money are being broken now is perfect in debunking every part of the myth. The money rolls in over a decade after the myth’s creation, despite the expectation that every day would see an increase in younger generations just wanting “everything for free.” The money rolls in six years into Kickstarter’s existence, meaning nobody can claim that all this money is currently pouring in due to the embrace of some new platform, the popularity of which will quickly die away. The money rolls in for a video game, the exact kind of product that those who believe the myth would expect to be the most pirated.
What does this all mean? Kickstarter is on the verge of becoming the establishment now, if it isn’t already. It’s no longer the upstart experiment. It’s firmly entrenched as a success story in the modern digital economy, taking its place alongside iTunes, Steam, and Netflix as snap-rebuttals to the old mythos. The truth is that there are conversations to be had about how to best operate within the digital economy, but those proselytizing the old gods against a greed that doesn’t exist are no more useful in that discussion than flat-worlders might be in a conversation about astronomy. The myth is dead, gone the way of Zeus and relegated to a time before the counterexamples had borne fruit. The new question isn’t whether content producers can get the public to pay for their goods; it’s whether the now-established platforms can scale to keep up with the wider adoption of the platform.
Site performance is back up to speed. We’re still monitoring everything. We’ve never seen anything like this. Thanks for your patience! #E3
— Kickstarter (@kickstarter) June 16, 2015
This was in response to the insane amount of interest and traffic generated by Shenmue 3. People flocking to Kickstarter so fast that the site couldn’t keep up. People who others will tell you just want everything for free. The myth is dead. Long live the new business models.