“my biggest question was how they could afford to offer a “lifetime’ subscription so cheap. I could chew through that in bandwidth costs in a relatively short time if I am being allowed to stream data from their servers.”

Let’s not forget the old saying, “If it sounds too good to be true, it probably is.” Although this might seem like an incredible deal for things such as making weekly offsite hard drive backups, there is simply no way that any company can offer a lifetime of unlimited service for such a bandwidth-intensive application for a single payment of $55. The only way this could plausibly work (at least in the short term) is to structure it as a pyramid scheme. But pyramid schemes do not make successful long-term business models, as all will eventually fail.

Let’s imagine for a moment that this will be the first company in modern history to actually keep its “lifetime” promise. Even if the subscription period were to last for 30, 40, or 50 years, it’s a good guess that the bandwidth will probably be limited to one terabyte total transfer (and you thought the 1TB number only referred to online storage capacity, huh?). Or at least that’s what the company could claim when heavy-use customers get cut off (or throttled) after a short time.