Konami Gets YouTube To Take Down Video It Doesn't Like; Streisand Effect Ensures Neverending Discussion Of Video
from the well-that-didn't-work dept
I tend to be able to undestand when smaller companies, or perhaps younger companies, don’t know and understand what the Streisand Effect is and how it works. You can write off this stuff sometimes to inexperience, even if you don’t forgive the censorious actions themselves. But I think it’s fair to say that Konami should know better than to think it could get away with disappearing a YouTube video it didn’t like, yet that’s exactly what Konami did.
Two weeks ago, George “Super Bunnyhop” Weidman published a YouTube video alleging he had information about the ongoing tension between Konami and Hideo Kojima. Now, it’s offline. (In case you missed the drama of the last few months, Kojima and Konami appear to be in the midst of a breakup, even as Kojima finishes work on Metal Gear Solid V: The Phantom Pain.)
Now, you can understand why Konami might not want a video about Metal Gear creator Kojima circulating just as the work on the latest iteration of the game series is due to be completed. After all, Kojima is well-known, very popular, and the news that there is some kind of rift between him and Konami might create doubt in customers’ minds about just how much effort is going into this latest game. Add to that the notion that a public breakup with a popular game-designer can probably only hurt Konami’s reputation and it’s easy to get why the company would prefer all of this be buried.
And that’s why taking down this video makes no sense. It not only gets a wider audience talking about the contents of the video, which have been put back up on another YouTube video, but it adds credibility to the claims made within it. After all, if this was all far-fetched speculative nonsense, Konami should have laughed the reports off, not used copyright to silence the video entirely. Use of game footage within the video is sparse at most, making all of this seem like a pure attempt at censorship using intellectual property, which, duh.
Based on Kotaku’s reporting, it should be noted, this is almost certainly a manual takedown, as opposed to a Content ID grab.
There are two ways for a video to disappear from YouTube that doesn’t involve the creator deleting the video. One, there’s YouTube’s Content ID system, which scans videos for copyrighted material. Content ID, however, typically kicks in as soon as the video is uploaded, and wouldn’t normally bring a video down from the service two weeks later. It’s possible but unlikely, as all my interactions with Content ID have occurred very early in the process.
Two, a company purposely (and manually) issues a takedown notice, knowing YouTube will err on the side of rights holders, at least until the issue is resolved. During that time, the video is offline. Companies have used this tactic in the past to suppress videos they didn’t care for.
If the latter is the case with this takedown, it’s quite a misunderstanding of the reaction to censorship of this kind in this day and age. Enjoy all the press that hated video is getting, Konami. You created it all, after all…