Red Bull Disputes Old Ox Brewery Trademarked Logo/Name Because, Seriously, An Ox Is Just A Castrated Bull

from the redballs dept

You talk enough about the intersection of trademark and alcohol, and you end up discussing a whole lot of stupid. Between breweries going after breweries, Star Wars going after breweries, and even the whole damned MPAA going after breweries, and almost always for the silliest reasons, you have to wonder who could possibly come by and really knock the petty trademark thing out of the park, right?

Oh, hi there, Red Bull! Thanks for coming along and turning trademark into a giant joke about testicles!

Red Bull has filed a complaint with the United States Patent and Trademark Office against a small brewery in Virginia called Old Ox Brewery for the using a male cow in its name and logo. “An ‘ox’ and a ‘bull’ both fall within the same class of ‘bovine’ animals and are virtually indistinguishable to most consumers. In addition, an ox is a castrated bull,” Red Bull said in the lawsuit. “Applicant’s Old Ox marks so much resemble Red Bull so as to cause confusion, mistake or deception among purchasers, users and the public, thereby damaging Red Bull.”

I’ll give Red Bull credit: it takes a giant set of balls to file a straight-faced trademark complaint that in part centers around your competitor’s name’s lack of cajones. Beyond that, this entire thing is monumentally stupid. First, any moron in a hurry is too moronic to know what makes an ox an ox, rather than a bull. After all, these are morons we’re talking about. Morons with shit to do and no time to sit around and even learn how to spell “bovine” nevermind understand what the hell it means.

Oh, and the similarity of the logos? Pffffffft.

See the similarities in the logos? Because if you do, no you don’t, and also shut up. This is pure, unnecessary, downright flabbergasting bullying on the part of Red Bull, which I had thought gives you wings, but apparently might actually give you IQ-point-sucking amoebas in your brain. Fortunately, Old Ox Brewery ain’t buying this red bullshit and has instead posted its letter to Red Bull, in which they essentially kindly ask its adversary to eat a bag of castration-remnants.

“Basically you are holding us hostage with a list of demands that, if agreed to, would severely limit our ability to use our brand. Demands like, never use the color red, silver, or blue; never use red with any bovine term or image; and never produce soft drinks. Do you own the color red? What about fuchsia, scarlet, crimson, or mauve? Are you planting your flag in the color wheel and claiming those shades for Red Bull? Do you claim exclusive rights to all things bovine? Do you plan to herd all heifers, cows, yaks, buffalo, bison, and steer into your intellectual property corral, too?”

Huh, turns out these ox have balls, after all…

Filed Under: , ,
Companies: old ox brewery, red bull

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Comments on “Red Bull Disputes Old Ox Brewery Trademarked Logo/Name Because, Seriously, An Ox Is Just A Castrated Bull”

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Anonymous Coward says:

While Chubby Noodle and Fat Noodle were both Chinese-food restaurants in the same part of town that used similar soup-bowl logos (that a person might confuse with the other), it’s a very big stretch comparing a canned “energy” drink to a micro-brewery that does not can its beer and whose logos look nothing alike and whose names have barely the faintest similarity.

Drawoc Suomynona (profile) says:

Re: Re:

Yessir, well said.

This seems to be an attempt to “keep the register clean”, which is a classic corporate IP strategy that is all about quantity and not quality.
A big pocket company will oppose, threaten to oppose, or send C&Ds to any and every new applicant using certain words, in hopes that most applicants will just withdraw. After a time this means there are fewer and fewer people using those words, thus making it easier for the big pocket company to stake out their claim around that word, and then using that as ammunition to go after yet more new applicants.
It becomes self fulfilling, as more the sophisticated applicants recognize the pattern and avoid those words, the less knowledgeable applicants fold quickly.

Manabi (profile) says:

Not a shred of similarity

That’s just insane, I can’t see anything remotely similar. Old Ox uses blue, yes, but it’s nowhere near Red Bull’s blue. Maybe Red Bull thinks the X mimics their diagonal on the can, but… the angle’s not even close to the same. (Also, it’s a fucking letter X.)

I guess Red Bull’s just full of bullshit and needs to let it out.

eye sea ewe says:

Re: Not a shred of similarity

Many a long (short) year ago, two confectionery companies had a blue over the the colour blue used for their wrappers. It ended in a fail for the bringer as the two blues were considered by the courts to be different enough that there would be no confusion. I used to eat both brands and I would select from the shelves based on which brand I wanted that day. No confusion as the blues were very different blues and in no way should a blue have occurred but for the fact of pin stripe suits getting involved.

orbitalinsertion (profile) says:

redbull is asking for a world of trouble
Schlitz Malt Liquor, for one, may feel a need to defend its mark. Or the Stroh company could really bring down the hammer with

Red Bull has an agreement with them already, right? Idiots.

Anonymous Coward says:

Does it give you wings?

Red Bull was forced to pay $10 to anyone who bought a Red Bull…oh, and you didn’t need to prove you ever bought a Red Bull, just send in a claim and wait for the check.

This was a stupid lawsuit from someone who claimed he wasn’t able to fly after drinking a Red Bull. )Hey, we’ve got a nice padded room over here so you won’t hurt yourself.)

Uriel-238 (profile) says:

Now I want to see Nestle nastygram Red Bull GmbH...

…since Red Bull tastes conspicuously like Shock Tarts* which is a product of Nestle Corporation.

…No I don’t. This kind of trademark defensiveness is really dickish and insecure. Good thing I don’t like Red Bull, or taurine-based energy drinks generally, because now I find Red Bull as a company, a product and a concept even more annoying.

* I guess they’re called Shockers now. I’m old.

GEMont (profile) says:

Water, Sucrose and Caffeine... yumm!

Well hell folks, I’m kind of amazed that people who sell sucrose and caffeine to kids, have taken this long to show that they are just professional level assholes by jumping into the copyright/trademark bully arena.

The only surprise here is that it took so long. You’d think their “wings” would have sped things up…

Considering that their first target is a product that is almost as NOT infringing on their trademark as is physically possible, I’d say that this is a test shot across the bow, to see how hard it would be to make cash demands of brands that actually bear some small resemblance to their over-priced kiddie-toxin-in-water product.

Any company that willingly poisons kids for money, is a perfect candidate for making even more money on the side through trademark extortion… in my opinion only, of course.


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