FIFA Pisses Away Free Advertising By Banning F1 Racer's Tribute Helmet To Germany's Futbol Team
from the they-must-hate-money dept
FIFA, the soccer/futbol/whatever organization that theoretically runs a sporting operation sure seems to actually be some kind of steroid-taking IP lawyer in practice instead. Much like the method by which the Olympics does their business, FIFA has always gone overboard in enforcing its trademarks. It insists on getting airline ads that don’t even mention it pulled down, it goes after breweries, and it generally behaves like a psychopathic rich kid who thinks all the toys in the world are his and his alone.
Reader John Katos writes in with the latest head-scratching example of this. Nico Rosberg is big in the world of F1 racing and he wanted to celebrate the German’s winning the World Cup with a helmet in an upcoming race. German pride, in other words, because when has that ever gone wrong?
Earlier this week, delighted with the national team’s world cup victory in Brazil, Mercedes driver Rosberg announced he will wear a “special edition helmet” this weekend in Hockenheim. The 29-year-old German revealed on social media that the livery includes an image of “the FIFA trophy”.
See that thing on top of the helmet? You know, the one that looks like Cthulu’s claw reaching up to grip some kind of golden testicle? Well, that’s the World Cup trophy, which, really you guys, come up with something a little better than that for the World freaking Cup. Regardless, the uber-lawyers over at FIFA saw this display of national pride and free FIFA advertising and took a dump on it.
We reported earlier that reproducing the image of the trophy falls foul of the world football federation FIFA’s strict rules protecting its ‘official marks’. The Mercedes driver’s public relations manager Georg Nolte confirmed: “There will be an update on Nico’s Germany helmet design today.
“(It) will be without (the) world cup trophy, but (now) with four stars on it.”
Yes, rather than working out some kind of way to license the helmet for free so as not to risk the dreaded not-protecting-the-mark penalty that seems to drive so much of this heavy-handed nonsense, FIFA just killed off the free advertising. Quite sporting of them, if you ask absolutely no one.