Non-profit Responds To Threatened Lawsuit From Ferrari By 'Remaking' Video To Hide The Ferrari

from the but-solidar-hits-back dept

Qûr Tharkasdóttir writes in to let us know that luxury automobile maker Ferrari is allegedly threatening to sue Swiss NGO Solidar (actually a network of NGOs focused on social justice) for daring to use a Ferrari in their recent commercial that appears to be making fun of rich bankers. The original is here (for now, at least):

In response, Solidar has released an updated version of the commercial in which, they’ve made a small change. See if you can spot it:

Just in case you can’t see the videos, here are two screenshots. First from the original video:
And here’s the “new” version. You might spot the change.
You’d think that a brand like Ferrari would know better than to threaten a group focused on increasing social justice around the globe. There’s no way that argument ends well for Ferrari — even if they “win.”

Filed Under: , ,
Companies: ferrari, solidar

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Comments on “Non-profit Responds To Threatened Lawsuit From Ferrari By 'Remaking' Video To Hide The Ferrari”

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PaulT (profile) says:

Re: IP Culture

A lot of productions already make a chunk of their budget from product placement, including cars (the Bond franchise, for example). I wouldn’t be surprised if they started trying the opposite – one of our cars is seen in a film we didn’t pay for and we think gives the car a negative image? Bring on the lawyers!

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