Ticketmaster Finally Dropping Captcha System…For Ad-Driven Captcha Clone

from the captcha-is-advertising-and-advertising-is-captcha dept

I hate Captcha systems. Now, I don’t only hate them because they’re only mildy effective while being creatively annoying, but also because I’m a toaster-class Cylon and I consider them an affront to my intelligence. Okay, that isn’t true, but the fact is that Captcha hasn’t evolved all that much in the past several years and it’s generally an annoyance. You type in barely legible words, that occasionally have a strikethrough, and the best you can hope for is that the word combinations say something laughable so you at least get a little entertainment out of the experience.

Pictured: Security
Image source: CC BY-SA 2.0

Fortunately, one common user of Captcha is dismissing it from their site. Ticketmaster has decided that Captcha is now too hated to use. Are you ready for the massive change?

Ticketmaster has moved to ditch it in favour of a simpler system. It means users will write phrases, such as “freezing temperatures”, rather than, for example, “tormentis harlory”.

Oh. Okay, well that’s…mildly different, I suppose. If you’re wondering how this almost noticeable change in user input is going to be achieved, allow me to explain. See, instead of using whatever 8-year-old-boys-playing-Madlibs algorithm that’s currently employed to generate the response words in barely legible form, the system will now be a sort of Q&A, chiefly used to allow advertising in the form of questions. For instance, you might be given the name of a well-known brand of gum followed by a request to input what the brand name is commonly associated with. You might also get to answer in multiple choice format. While the choice to include advertisements within the system may seem odd, at least everything will now be legible. Testing thus far appears to show positive results.

The average time to solve a Captcha puzzle was 14 seconds, while the new system was taking users an average of seven seconds to figure out.

Halving the input time is certainly an improvement. It remains to see how many advertisers want to be associated with a system not all that different from one almost universally hated.

Filed Under: , ,
Companies: ticketmaster

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Ticketmaster Finally Dropping Captcha System…For Ad-Driven Captcha Clone”

Subscribe: RSS Leave a comment
Anonymous Coward says:

Eh, I thought everyone uses reCaptcha these days because it helps digitize books… I’ll gladly solve reCaptchas exactly because I know my effort helps them while authenticating myself as a human.

While a custom solution may work for TechDirt since it’s not being specifically targetted, it’s trivial to analyse how it works to write dedicated code to post spam just for your site.

So you can’t just claim all captchas are dumb and unneeded :/

TAKUMI says:

I actually thought the recaptchas were kind of neat. I mean, when you complete one of those, you’re actually helping to digitise some kind of book or document. It almost made me feel a small sense of pride to know I was contributing to some kind of noble project to preserve knowledge just by filling out a silly scrambled-letter puzzle.

Although, after watching Solve’s video, I guess I can agree that typing stuff out of ads is more fun than just watching them clog up a page. If this could reduce banner ads, I’d be all for it.

Anonymous Cowherd says:

Ads in captcha, useless or discriminating

I remembers seeing a captcha somewhere once that showed some logo I’d never seen and asked me to describe the brand with any words…I typed in “any words.” It was accepted.

If I had been required to actually know what the hell that logo was about, I might have been more than a bit upset.

Rekrul says:

Recently I followed a link to a site that wanted you to solve a captcha by watching a small video and entering what it told you. Unfortunately someone screwed up because even though the phrase was written in clear, block letters that were as easy to read as the headline to this story, it wouldn’t accept it and kept telling me that I entered it wrong.

art guerrilla (profile) says:

not enough captcha hatin'...

i am not opposed to the idea of captcha for soft-security stuff, but the implementation of it drives me nuts…

depending on how messed up they make it, the words can be so distorted/obscured, that i have to run through 4-5 reloads to get one that is readable…

i’m imagining that spammers/etc who break captchas for whatever reasons, have little-no trouble breaking them, but it sure does annoy the fuck out of me, a ‘real’ user…

as far as i’m concerned, its a teeny, tiny DRM function that does little/nothing to slow down the ‘bad guys’, but annoys the hell out of ALL the legitimate users…

any software which makes me feel unnecessarily stupid, is NOT software i tend to admire…

hatin’ on captcha here, boss ! ! !

art guerrilla
aka ann archy

Tex Arcana (profile) says:

All these allegedly "Techie" people, and the missed the obvious???


Okay, I get Cylon Boy: toasters aren’t particularly smart. But the rest of you??

The one I see the most with the “new” systems that Ticketmaster is about to use, has been using that along with standard character recognition (about a 50-50 split), for YEARS. One of the most ubiquitous free picture uploaders on the planet: TinyPic.

It’s okay, but there are times where the images either don’t resolve, or the picture with the question don’t even come up, and hitting the “new image” button doesn’t work. Probably a fault of Captcha or ReCaptcha, not TinyPic. And it’s still annoying–especially when you *have* a Photophuckit account, you log in, and it STILL refuses to acknowledge you don’t have to have the “spamblockers”. :hammer:

Add Your Comment

Your email address will not be published.

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »