Apple/Samsung Verdict Advertising Samsung As A Viable Alternative To iPads & iPhones
from the backfiring dept
From early on in the Apple/Samsung dispute, I pointed out that Apple’s reaction really seemed to indicate to the world that Samsung’s devices were the ones they were most scared of. And, of course, for those looking for alternatives, it was possible that it would act as really, really good advertising for Samsung. It’s still early, but there’s some anecdotal evidence that the verdict only emphasized that fact even more. Via Mashable, we learn of a post from Enrique Guitierrez, who was in a Starbucks over the weekend and overheard people talking about the verdict — and they seemed to indicate that it was making them more interested in buying Samsung products:
Guy: “Wait, so what they’re saying is, Samsung is the same as Apple?”
Friend: “I know, right? Makes me think twice about how much I paid for my Mac Book”
Not 10 minutes later, a husband and wife, same newspaper:
Husband: “… Samsung’s iPad is the same as Apple’s iPad, and I paid how much for the Apple one? Honey, I told you they were a ripoff”, after looking up the Samsung tablet on his iPhone.
Wife: “Oh wow,” looking at the screen, “… that’s a lot cheaper. Think we can return it?”
Those aren’t the only examples in the post either. He notes that these people don’t understand the details, but they seem to have gotten the message that Samsung makes at least an equivalent product for a lot less money… and that’s making them a lot more interested in Samsung. Once again, it makes you wonder why Apple didn’t just focus on competing in the marketplace, where they had a tremendous brand advantage.