It's An Olympics Tradition: How Difficult Can NBC Universal Make It To Enjoy The Olympics?
from the yet-again dept
Is it really that time again? When NBC screws up its coverage of the Olympics by showing people what it thinks they want to see, rather than what they actually want to see? Every two years, the Olympics does two appallingly annoying things: makes it difficult to watch the Olympics online… and refuses to show it live on TV. In the 20th century view of NBC execs like Rick Cotton, the only thing that matters is prime time television. So they hold off and focus everything around that prime time slot… effectively pissing off everyone else. As Erick Schoenfeld noted: “The only Olympics tweets I’ve seen all day are from people pissed that NBC is not broadcasting the opening ceremony live.”
Hell, even when they go on Twitter the Olympics can’t do things right. There was a lot of buzz around the fact that NBC and Twitter teamed up to create an “Olympics” hub. Great (though some people are pointing out that NBC’s own Twitter feed is now tweeting stories that it refuses to broadcast live). However, as Canada-based reporter Mathew Ingram discovered in trying to look up the Olympics Twitter hub, thanks to NBC Universal restrictions, Twitter is geoblocking access. To check it out, I visited the Olympics hub site from the US and saw this: