Making Your Kickstarter Even More Fun: Marian Call Turns Kickstarter Into European Adventure Quest

from the neato dept

A little over two years ago, we wrote about singer Marian Call and the fact that she did a bunch of experiments that helped her connect with fans and give them a reason to buy. As we noted, what she demonstrated is that it takes a lot of experiments to figure out what “works” for a particular creator and their fans. Some ideas will fail, and some will succeed. Since that time, I’ve checked in here and there on her career and it seems to be going great. I’d missed, however, that she launched a Kickstarter campaign last month, and thankfully Aaron deOliveira clued me in, thanks to a blogpost on Popehat about Marian Call’s Kickstarter campaign, which has a few really cool features. So many artists are doing Kickstarter campaigns these days, that there’s usually not that much to write about with them. But Marian (not surprisingly, given her willingness to test out “crazy” ideas, decided to take things a bit further with Kickstarter, and turn it into even more of a game than it normally is.

That is, she created Marian Call’s European Adventure Quest, in which she effectively “gamified” Kickstarter, such that the more she earned, the more levels would be “unlocked.” The main idea was that she would tour Europe and record a live album, but the more she raised, the more places she would visit and the more cover songs she would do (she usually does originals, but people have requested covers, and she was worried about the licensing fees if she didn’t raise money in support). She’s even got some nice retro video game graphics to show her progress:

The campaign is actually just about to end (within a few hours), but it just recently surpassed $55,000, which means that she’ll be performing and recording “Particle Man” by They Might Be Giants… and she’ll be doing it live at CERN, which is so awesomely appropriate.

One of the things we get concerned about, at times, is that people get so focused on how others have been successful with things like Kickstarter that they stop being additionally creative on their own and merely copy others’ projects. But Marian is showing how you can continue to be creative above and beyond the basics of Kickstarter, and do so in way that is fun and better connects you with fans (while also getting those fans to support you in a big way). It’s always great to see these kinds of inspiring examples.

Filed Under: , , , , ,
Companies: kickstarter

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Making Your Kickstarter Even More Fun: Marian Call Turns Kickstarter Into European Adventure Quest”

Subscribe: RSS Leave a comment

Add Your Comment

Your email address will not be published.

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Older Stuff
16:10 David Braben, Once Angry At Used Games, Now A New Business Model Embracer (33)
18:40 Artists Embracing, Rather Than Fighting, BitTorrent Seeing Amazing Results (10)
15:41 Vodo's Big Brother Bundle Shows How Bundles Can Improve The 'Pay What You Want' Concept (12)
23:06 Price Elasticity Can Work: Dropping Ebook Price To $1 Catapulted Year-Old Book Onto NYT Best Seller List (58)
16:03 The Good And Bad In Chaotic eBook Pricing (35)
05:18 Game Creator Finds That Knockoffs Can't Match His Awesome Game (33)
23:09 The Value Of Kickstarter: Connecting With Fans On-The-Fly (18)
10:02 Massive Growth In Independent Musicians & Singers Over The Past Decade (101)
23:54 Cool New Platform For Supporting Artists: Patreon, From Jack Conte (23)
05:46 A New Hope: How Going Free To Play Brought Redemption To Star Wars MMO (48)
11:16 There Is No Logic To The Argument That Zach Braff Shouldn't Use Kickstarter (105)
06:00 When Startups Need More Lawyers Than Employees, The Patent System Isn't Working (55)
03:14 Hitchhiker's Fan-Site Started By Douglas Adams Shows Why Authors Shouldn't Panic Over Derivative Works (27)
09:21 Patents As Weapons: How 1-800-CONTACTS Is Using The Patent System To Kill An Innovative Startup (54)
07:19 How EA's 'Silent Treatment' Pushed The SimCity Story Into The Background (55)
13:30 Deftones Guitarist: People Who Download Our Music Are Fans, They're Welcome To Do So (29)
13:10 Macklemore Explains Why Not Being On A Label Helped Him Succeed (29)
03:45 Successful Self-Published Ebook Authors Sells Print & Movie Rights For $1 Million, But Keeps Digital Rights To Himself (43)
11:53 Musician Alex Day Explains How He Beat Justin Timberlake In The Charts Basically Just Via YouTube (52)
00:09 Publishers Show Yet Again How To Make Money By Reducing The Price To Zero (42)
20:13 Flattr Makes It Easier Than Ever To Support Content Creators Just By Favoriting Tweets (61)
16:03 Case Study: Band Embraces Grooveshark And Catapults Its Career (21)
19:39 Amanda Palmer On The True Nature Of Connecting With Fans: It's About Trust (131)
16:03 Kickstarter-Funded Movie Wins Oscar For Best Documentary (89)
13:41 It's Fine For The Rich & Famous To Use Kickstarter; Bjork's Project Failed Because It Was Lame (20)
17:34 Connecting With Fans In Unique Ways: Band Sets Up Treasure Hunt To Find Fan-Submitted Sounds In New Album (10)
07:27 Just As Many Musicians Say File Sharing Helps Them As Those Who Say It Hurts (131)
20:00 Skateboard Legend Stacy Peralta Demonstrates His Latest Trick: Cashing In By Going Direct-To-Fan (13)
23:58 Wallet Maker Shows Everyone How To Make Their Own Awesome Wallet (16)
11:27 $274 Million Raised Via Kickstarter In 2012 (8)
More arrow