Louis Vuitton Loses Bogus Trademark Lawsuit: Using Fake Handbag In Hangover II Isn't Infringement

from the get-over-it dept

Louis Vuitton is probably the biggest of the trademark bullies out there. We have a bunch of posts detailing some of Louis Vuitton’s overreach. Unfortunately, just a couple months ago, it actually won in one of its more bizarre claims — that a clearly fake basketball in a commercial damaged its trademark. LV used that win to support another ridiculous claim: that Warner Bros. using a counterfeit LV bag in its movie Hangover II itself represented trademark infringement.

Thankfully, as a number of folks have sent in, district court Judge Andrew Carter is not convinced and has dumped the case, noting (correctly) that “The likelihood of confusion is at best minimal.” The judge pointed out that the bag was on-screen for less than 30 seconds and no one was likely to notice it was fake. The fact that the character in the movie (played by Zach Galifianakis) made a joke in which he pronounced Louis Vuitton as “Lewis Vuitton” is meaningless here, even though LV seemed particularly hurt by being the butt of a joke, saying it was “an oft-repeated and hallmark quote from the movie.”

Now, if only we can get that ruling on the basketball overturned…

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Companies: louis vuitton, warner bros.

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