Sony Music Raised Prices On Whitney Houston's Music… Less Than 30 Minutes After She Died
from the shameful dept
It’s no secret that the major record labels are a business where the bottom line is everything. However, they like to present themselves as something much more than that. They talk about lofty ideals of delivering culture, of sustaining art and of helping artists. But, when tragedy strikes… dollar signs seem to win over all. According to various reports, within 30 minutes of Whitney Houston being reported dead, Sony Music jacked up the prices on her Ultimate Collection album on iTunes and Amazon.
But instead of reverence in the wake of Houston’s passing, Sony chose to raise the price of one of her most popular hits collections. The Ultimate Collection album in the U.K. jumped in price by more than 60 percent from £4.99 to £7.99 within 30 minutes of Houston’s death, according to Digital Spy. The album price fell back down to £4.99 some time during the weekend, but it’s unclear when it happened.
Fans originally blamed Apple for the price hike on iTunes, but The Guardian is reporting that Apple automatically raised the price after Sony Music “lifted the wholesale price” of the album.
You have to think the price dropping back down was due to someone, somewhere realizing just how crass that looked.