South African Recording Industry Association Kicks Off 'Shoot The Pirate' Campaign; Amazed That Real Violence Ensues
from the a-little-perspective,-people dept
Apparently, the Recording Industry of South Africa (RISA — the local equivalent of the RIAA) decided to run an “anti-piracy” campaign in that country with the rather astoundingly hyperbolic theme of “Shoot the Pirate.” And now, it appears, they’re absolutely stunned that this campaign has resulted in actual violence. As part of the campaign, a bunch of artists supporting RISA took to the streets to confront vendors of counterfeit CDs, and some brawls ensued — leading to the arrest of a singer who physically attacked a vendor. And now some are claiming that death threats are being issued to those who put forth the campaign. Perhaps the choice of “shoot the pirate” wasn’t exactly the best rhetorical choice for encouraging a reasoned response to some business model problems.