Bjork Hopes Pirates Crack Her New Music App, But Perhaps She Should Have Made It More Widely Available
from the why-wait? dept
Apparently, famed Icelandic singer Bjork’s latest album was released only as an app — and only for Apple’s iOS platform (iPhones, iPads and iPod Touch), meaning anyone who wants to get the music in another format is out of luck… unless they get it through unauthorized means. In response to some of the criticism, Bjork has now said that she assumes those who want the music on other platforms will “pirate” it:
?I?m not supposed to say this, probably,? she told Drowned in Sound, ?but I?m trusting that the pirates out there won?t tie their hands behind their back.?
Two thoughts on this:
- At least she doesn’t seem upset or annoyed that people will get these tracks through unauthorized means — in fact, she almost appears to be encouraging it.
- However, it seems like it’s still a pretty short-sighted move. She clearly knows that other people will want the music who don’t have access to the platform — and while she calls them “pirates,” most people would just call them fans, who aren’t being well served by Bjork. So rather than “embracing” the unauthorized cracking of the iOS app, why not release the music in a format others can use so that they can pay for it if they want to?
It’s always nice to see artists not freak out about unauthorized access, but in this case it seems like much of it was entirely avoidable.
Update: Someone in the comments claims that the album will be released in a bunch of different formats. That’s not what the original article claimed, and I’m at a loss as to what people are complaining about if it will be released in a variety of formats.