Publicity Stunt On Like Donkey Kong, After Nintendo Files Trademark For 'It's On Like Donkey Kong'
from the it's-on-like-a-promotional-stunt dept
It appears that Nintendo has filed for a trademark on “It’s On Like Donkey Kong,” the popular catchphrase that apparently became popular when Ice Cube used it in a song. Nintendo, of course, has a reasonable trademark on “Donkey Kong” itself. But on that phrase? That seems pretty questionable. Of course, a pretty big clue as to why Nintendo is doing this is covered in CNN’s article about the trademark application: this trademark application just happened to have been noticed “just days before the latest Donkey Kong [game] is to be released.” Ah, trademark abuse for publicity.