FTC Gives Ann Taylor A Pass In First 'Blog Disclosure' Investigation
from the disclose-everything dept
We expressed some serious concerns with the somewhat ambiguous FTC disclosure rules directed at blogs and new media that went into effect last year, and we’ve been waiting to see how the FTC enforces those rules. We found it odd that the FTC apparently felt that celebrities could be held to different standards. There have been some questions about different activities — for example, Viacom’s actions in trying to make authorized uploads look as if they were bootlegs certainly appears to run afoul of the rules. And, more recently, there were some concerns over the NY Times’ lack of disclosure concerning its relationship with Apple when reporting on the iPad.
However, back in February, some were wondering if retailer Ann Taylor’s offer of gift cards to bloggers who covered their new line of clothing violated the rules. Apparently, the FTC did take notice, and Michael Scott points us to the news that last month, the FTC decided to give Ann Taylor a one-time pass, though it did express some concerns about the program: