Match.com Upset That Other Dating Sites Cite Stats About Themselves, Like It Does
from the less-wrong dept
Online dating site Match.com sent a letter from its lawyer to rival Plentyoffish.com last week, accusing it of citing statistics about itself and its members (like the fact that they’ll go on 18 million dates this year) that Match says can’t be supported. It then went on to “demand that [Plentyoffish] immediately cease and desist”… or provide Match with user data to back them up. Ever the friendly rival, Match’s lawyer said the company would be glad to sign a confidentiality agreement before taking a gander and Plentyoffish’s proprietary data. POF’s founder basically told Match to get lost, highlighting several figures that Match touts about its service, including one saying that an average of nearly 1000 people per day get married after first meeting on Match. To be honest, a lot of the figures cited by both parties are a little hard to believe, and sound like little more than attempts by the sites to sell hope to prospective users. But starting a fight over a rival’s claims — when all that’s likely to do is call attention to your own — may not be the wisest move for anybody in the online dating business.
Filed Under: rivals, studies
Companies: match.com, plentyoffish
Comments on “Match.com Upset That Other Dating Sites Cite Stats About Themselves, Like It Does”
http://blog.okcupid.com/index.php/2010/04/07/why-you-should-never-pay-for-online-dating/
–> The real story about this.
The okcupid blog is one of the more interesting ones around.
Re: Re:
I think the OKCupid blog is doing some of the most fascinating sociological studies these days. I’ve never used the service, but I adore their blog.
Fraud
Whatever happened to the day that Merchants had to PROVE their claims before they were allowed to tout them?
Re: Fraud
Was that ever the case?
Pot meet kettle.
“including one saying that an average of nearly 1000 people per day get married after first meeting on Match.”
Wow, talk about relationships doomed to fail.
Re: Re:
Also, I wonder if they have daily divorce statistics on the number of married people who have first met at Match.
to sell hope to prospective users.
Selling hope. Is that illegal?
HOPE
Hmmm…where have we heard that before.
The “alluring con” indeed.
Use DoFollow Links Only
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They may be bad...
They may be bad to each other but these sites do help a lot of people. I seriously doubt they get so many couples married, but it’s a fact that they help people with few social contacts to find others who will like spending time with them.
As for 18 million dates… highly arguable but I think we all have heads on our shoulders and will be able to see what’s behind that statement.
dating sites
I don’t mind. I mean i go to all the sites you can think just to find that “ONE” and my favorite would have to be perfectmatch.com
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Re: Response to: cconlyone on Jan 25th, 2011 @ 6:54pm
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Nice!
Pretty interesting post! I find a lot of things about dating sites to be interesting. Definitely the new way to find yourself the “one”
Match.com
DatingSpy we’re not interested in perfectmatch, now do one, spammer
unbelievable !!
Unfortunately these larger dating sites are well known because they lied to get there, while other websites like ours stay truthful and loyal to our customers and having their best interested and safety in mind since 2001.
POF
Match VS POF? Who would have though a few years ago that we would have had a battle between dating sites? But I really don’t know if POF can’t back up theri figures.
Dating Sites
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