If Lindsay Lohan Deserves Any Money From E*Trade, It's Probably For Making Its Ad So Popular

from the milkaholics-anonymous dept

A few weeks ago, we wrote about Lindsay Lohan’s bizarre lawsuit against ETrade over a commercial with a talking baby named Lindsay that Lohan insisted was actually supposed to be her… mainly due to a reference to her being a “milkaholic.” This resulted in a series of interesting points — including the fact that many, many, many people who saw the commercial made absolutely no association with Lohan at all, especially given that Lindsay is a decently popular name. But, many people also wondered if this was really some bizarre marketing scheme for both ETrade and Lohan — and if that’s true, then it worked. m3mnoch points out that the commercial in question shot to the top of the “most viewed online commercial” list. I doubt that E*Trade will owe any money to Lohan for the lawsuit, but perhaps it should pay up for the “ad placement.”

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Companies: etrade

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Comments on “If Lindsay Lohan Deserves Any Money From E*Trade, It's Probably For Making Its Ad So Popular”

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Anonymous Coward says:

If companies realized how easy it is to dupe the mainstream..

What do you mean “IF”? They do know and they do it all the time. From staged religious protests over a “controversial new movie release to sex tape “scandals”. Companies and individuals do it all the time. I doubt etrade was involved, but Lohan’s motivation to speak out against the ad was to get her name back into the tabloids. Alas, the death rattle of a deflating career.

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