Canon Becomes The Online Equivalent Of Madonna Or Prince, Becoming The First Single Word Domain Holder
from the no-.com-needed dept
It’s been a while now since ICANN announced plans to open up the top level domain space. While we’ve questioned for many years the utility of still requiring limited TLDs, ICANN’s plan to open up top level domains appeared to be more of a moneygrab than any real attempt at openness. That’s because to get your own vanity TLD, it was going to cost somewhere between $100,000 and $500,000. Who would pay that? Apparently consumer electronics firm Canon.
Dark Helmet alerts us to the news that Canon is the first company to get its own TLD, appropriately: .canon. And, no, this doesn’t mean that you’ll now need to go to http://canon.canon — but just to http://canon (that is, once it’s launched, which won’t be until at least late 2011). Oh, and apparently the cost has now solidified at $185,000. This really does seem like a pure vanity play. It’s not like anyone was having any trouble finding Canon before, and most browsers (the vast majority of those that are actually used) will often automatically add the .com if you leave it off anyway.
There might be an argument for some sites, such as social networking sites to go down this road, so that you can set up profile pages like YourName.Facebook or whatever — but it’s hard to see the value for companies like Canon.