Odeon Cinemas Admit The Experience At Their Theaters Is So Bad It Can't Compete With Your Home Theater
from the can't-compete? dept
We’ve seen this before, but it’s still really incredible. The Odeon movie theater chain is apparently refusing to show the new Alice in Wonderland film, directed by Tim Burton, in the UK, Ireland and Italy, because Disney is (smartly) trying to shorten the “window” between the cinema release and the DVD release. Basically, what Odeon is admitting here is that it knows the experience of going to its theaters is so bad that it simply can’t compete with watching the movie at home. This is a rather stunning admission by Odeon and probably should make you think twice before going to any Odeon theaters.
The reason that the box office had its best year ever last year was because people like going out to the movies, for the experience, even if they can watch the movie at home. Odeon’s admission that it can’t compete even with a 12-week head start is really incredible. Disney isn’t even really pushing the bar that much. Many of us believe that there shouldn’t be any window at all, but Disney is just trying to reduce the window on this movie from 17-weeks down to 12-weeks. And Odeon is giving up all the revenue from people wanting to see the movie because it’s afraid it might make slightly less in just 12 weeks? This makes no sense at all. Not only is Odeon guaranteeing no revenue at all from this movie, it’s publicizing the fact that it believes its theaters aren’t worth going to.