Domino's Turns A Loss In A Lawsuit It Wasn't Involved In Into A TV Commercial
from the wow dept
People have been discussing, lately, how Domino’s new advertising campaign is certainly on the gutsy side. Basically, the company started running commercials that admitted pretty clearly what anyone who’s ever eaten at Domino’s has known for years: its pizzas were dreadful. The new commercials effectively admitted this in touting a brand new recipe that they insist is much, much better, and saying that customers hated the old pizza (in slightly different words). It seems the ad campaign continues to break new grounds, as well, as the latest ad actually uses a lawsuit between two competitors as the key point to bash Papa Johns — even though the Papa Johns won that lawsuit. Found via Rebecca Tushnet, the ad itself mocks Papa Johns for “puffery” in its advertising slogan of “Better ingredients. Better pizza.” Watch it below:
You have to hand it to Domino’s ad team, though, for taking a lawsuit that didn’t even involve itself, and then creating a TV ad about it, which doesn’t even mention how the competitor they’re mocking won that lawsuit. That’s bold.