AT&T's Bait And Switch On iPhone Unlimited Service: We Screwed Up, So Now You Have To Pay More
from the well,-that's-convincing dept
There’s lots of buzz going around concerning the news that an AT&T exec has admitted that to deal with the companies own inability to build out a strong cellular network (angering tons of iPhone users), that it’s planning to put in place caps and charge more to high-end users. Of course, this is pure bait and switch. The company sold people on an unlimited data plan, failed to invest in its network, and pushed high bandwidth apps on people. And, of course, it’s worth noting that while they now want to charge high bandwidth users more, they don’t say anything about the low bandwidth users. No one gets a discount. AT&T is making a ton of money off of the iPhone. It could have — and should have — invested more of that into network upgrades. Now it’s blaming its most loyal users — the same ones who it recommended high bandwidth apps to — and expecting that everyone will be happy with that? AT&T may discover that people start looking for other alternatives if they dump the unlimited data offering that they sold people.