Gimmicky Augmented Reality Videos Popping Up In Music Videos And Magazines
from the not-quite-there-yet dept
If you haven’t been paying attention, over the last couple of months, the “buzz” over “augmented reality” has been building. It seems likely that it’s going to be one of those topics you hear a lot about in 2010, so get ready for it now. The basic concept is that you’ll be able to overlay digital information on the real world, and conceptually, it could be really cool. If you had heads-up displays or a contact lens, it could actually be quite useful. The concept itself isn’t new. This video from five years ago shows that people have been working on the concept for quite some time:
But that isn’t stopping some folks from trying to get ahead of the curve in jumping on the augmented reality bandwagon. Unfortunately, the end result seems kinda gimmicky and useless — more for show, rather than to do anything useful. Last week, all the buzz was about singer John Mayer releasing an augmented reality video, but if you watch the following video, you might wonder what the point is:
And, now, Esquire magazine is trying to do the same thing. An image in the magazine, when held up to a computer webcam and lined up correctly, and Robert Downey Jr. will apparently show up on your screen and say stuff. I give Esquire some credit for trying, and making the paper magazine have something different that might attract some buyers, but it doesn’t seem like they’re using the augmented reality for anything useful.
My guess is that we’ll be seeing a lot more of these useless augmented reality experiments, combined with lots of press coverage and hype — and most people won’t even bother, because it’s not that useful. Perhaps, then, the hype can die down and some really useful augmented reality apps can start to show up.