Mattel Now Using Song In Commercial… Which It Once Sued Over Copyright Infringement

from the change-of-heart? dept

Back in 1997, the band Aqua released a song called “Barbie Girl,” that was actually somewhat critical of “Barbie doll” culture. Mattel, famous for its rather aggressive intellectual property stance, wasted little time in suing the band, claiming the song infringed on the company’s rights. In 2002, everyone’s favorite appeals court judge (seriously, the guy never fails to entertain) Alex Kozinski told Mattel too bad, parody songs are a part of what you get for being a cultural icon — and included the classic line: “The parties are advised to chill.”

It took seven years since that decision, but apparently Mattel had decided to heed Judge Kozinski’s suggestion. Reader Sallo alerts us to the news that Mattel has actually licensed the song for a commercial — though, they “adjusted” some of the lyrics to make it a little more pro-Barbie, rather than mocking-Barbie. Still, that’s quite a jump: from suing the band for infringement to actually licensing and using the song in just a few years.

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Companies: mattel

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Comments on “Mattel Now Using Song In Commercial… Which It Once Sued Over Copyright Infringement”

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Anonymous Coward says:

Re: Re:

They changed the lyrics significantly, so Mattel almost certainly understands them. It’s just that the song is way too incredibly iconic to pass up the opportunity to make it their own and turn it to their own ends. They’re relying on the fact that most OTHER people won’t have understood the lyrics and thus won’t laugh their asses off at the irony.

Another AC says:

Trademark vs Copyright

it is kind of fun watching them eat eachother alive.

Mattel did not like it that someone used their trademark against them, now copyright is being used against the people who wrote it as I am sure they love the fact that the lyrics have been changed to promote the product.

but who knows everyone sells out these days so they are probably happily off to the bank.

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