Monster Madness: Monster Energy Drink's Hired Trademark Trolls Go After Movie Monster
from the this-is-getting-insane dept
We’ve recently covered how beverage company Hansen’s hired a company called Continental Enterprises, who has a long history of abusing trademark law for profit (i.e., getting big companies to allow it to send threat letters to anyone who in any way uses a mark, even if it’s clearly not a violation of trademark), and because of that, a small Vermont brewery and a beverage review website found themselves on the receiving end of legal threats.
Apparently, the monster madness doesn’t stop there. Andrew points us to the news that that Continental Enterprises, on behalf of Hansen’s and Monster Energy Drink has also threatened a working actor who was in a monster movie a few years ago, and had a photo taken of himself in costume holding a Monster Energy Drink. This amusing joke photo is apparently too much for the fine folks at Continental Enterprises, who insist it’s “advertising and/or selling products that are confusingly similar to Monster Energy Drink” and demand that he cease and desist.
At what point does Hansens and Monster Energy Drink realize that in this deal to outsource trademark bullying to Continental Enterprises, they’ve done significantly more harm to their own brands?