Athletes Can Start Endorsing A Brand In Hours… But A Blogger Does It And It's A Federal Issue?
from the hmmm... dept
As the FTC still wants to stick by its questionable guidelines concerning bloggers “endorsing” products, I found it interesting that the NY Times was profiling a new online service that more easily allows brands to sign endorsement deals with star athletes. Basically, they just need to fill out a few forms, and within hours, that athlete may be the face of the local car dealership. Now, I don’t see anything wrong with this, but I’m curious as to why this is somehow okay, but when a blogger fails to mention that he or she got a book for free, the FTC will consider fining them? Does anyone actually believe that the star football player shops at the local Ford dealer?