Limited Selection, Walled Gardens, Unskippable Ads… What's The Benefit Of TV Everywhere Again?
from the train-wreck-in-action dept
While Mark Cuban’s insisting that TV Everywhere is brilliant, it’s difficult to see what the benefit is for users. We already noted that the whole program seemed to be something of a mess with no one agreeing on standards, meaning that there might be a bunch of different ones. Oh, and then there’s the whole plan to include way too many ads and not let users skip any of them. Meanwhile, Broadband Reports notes that the various players appear to be bickering with each other over who pays for what… and who gets compensated for what. The whole thing is a recipe for a disaster. As Broadband Reports summarizes, “bickering between broadcasters and TV operators, limited selection, walled gardens and unskippable ads” are the sort of things that drive people to other options, such as file sharing — which is what TV Everywhere was supposed to prevent.