Great Moments In Marketing: Disney Pulls Movie Trailer Off YouTube For Copyright Claims
from the it's-a-COMMERCIAL dept
Ah, the stories that just make you shake your head in wonder. The purpose of a movie trailer is that it’s a commercial. It’s a pure advertisement with the math being simple: the more people you get to see it, the more likely you are to get people interested in shelling out cash to see the actual film. As such, you would think that anyone would be thrilled if people are actively promoting that advertisement for you. Not at the Walt Disney company, apparently. After a trailer of the hotly-anticipated Tim Burton adaptation of Alice in Wonderland hit YouTube, Disney sent a takedown notice to pull it offline. Because heaven forbid people actually want to see the advertisement they put out.